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The Brain Farm Bookshelf

What we like to read on rainy days when the women we dig are too busy fattening their own brains with creative hobbies and activities.

BOOKS THAT CHANGED OUR LIVES

David Buss - "The Evolution of Desire - Strategies of Human Mating"

Felix Axelrod - "The Evolution of Cooperation"

Robert Cialdini - "Influence - The Psychology of Persuasion"

 

OTHER GREAT BOOKS

Richard Dawkins - "The Blind Watch Maker"

Susan Blackmore - "The Meme Machine"

David Buss - "The Murderer Next Door"

Seth Godin - "The Purple Cow"

Malcolm Gladlwell - "The Tipping Point"

Theodore Levitt - "The Marketing Imagination"

Dr. Daniel Amen - "Use Your Brain to Change Your Age"

William Poundstone - "Priceless - The Hidden Psychology of Value"

 

AWESOME BOOKS ON OUR TO READ LIST

David Buss - "The Dangerous Passion - Why Jealousy is as Necessary as Love and Sex"

Alan Miller - "Why Beautiful People Have More Daughters - From Dating, Shopping, and Praying to Going to War and Becoming a Billionaire, Evolutionary Psychologists Explain Why We Do What We Do"

Mary Roach - "Bonk - The Curious Coupling of Science and Sex"

Oliver James - "Affluenza"

Seth Godin - "Poke the Box"

Dan Ariely - "Predictably Irrational: The Hidden Forces That Shape Our Decisions"

Noah J. Goldstein - "Yes!: 50 Secrets From the Science of Persuasion"

Nicolas Boothman - "Convince Them in 90 Seconds or Less: How to Connect in Business" (5 star Amazon rating)

Paul Wilson - "Social Engineering - The Art of Human Hacking"

David Perlmutter - "Grain Brain: The Surprising Truth about Wheat, Carbs, and Sugar - Your Brain's Silent Killers"

Al Ries and Larua Ries - "The 22 Immutable Laws of Branding"

"Making love helps your mood, memory, and pain relief. Three times a week is associated with a 50% reduction in the risk for heart attack and stroke. There is no pill that does this!"

-Dr. Amen, Brain Expert